![]() ![]() The first iterations of RSS were created as part of Netscape in 1999. ![]() The RSS reader will automatically check any feeds that the user has subscribed to and download any new entries that are found. Individuals can then use software or a website that acts as an RSS reader. We also have specialized RSS feeds for just our blog, specific categories of posts, and a few other feeds. RSS feeds will display the most recent entries first, though the number of total entries will vary.Įxample: The Social Media Hat’s main RSS feed link looks like “ ” and can be accessed using the RSS icon in the header of every page. This typically includes a post title, teaser or full body text, plus the date published and author. It’s a standard format, which means that every RSS feed is designed to look basically the same for consistency. It is a format used to publish content that is regularly published like a blog or news headlines. RSS originally stood for RDF Site Summary but is now more commonly referred to as Really Simple Syndication. We will review what RSS is, how it’s used, and why it’s a benefit (perhaps even a necessity) for your business and Internet marketing. You might have even seen or subscribed to another website’s RSS feed, but what is RSS? Do you really need an RSS feed for your own site? Does anyone even use them any more? The answer, of course, is yes, you should be offering an RSS feed for your site. RSS is a term you may have seen, perhaps even in one of our other blog entries. ![]()
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